As an insurance professional, one of the most critical requirements of your job is to establish credibility with your clients and prospects. But how do you reach this goal? In other words, how do you position yourself as an industry expert, as someone with the answers to all of the difficult questions?
The best thing you can do for your audience is to build trust by providing invaluable information. One way of doing that is by regularly submitting articles to a local business journal, or even to a national trade journal. Now if you consider yourself an excellent writer, a big pat on the back to you. But the reality is most agents do not have the time or comfort in their own writing ability to consistently pen articles on topics of importance to their target market.
And that’s where we come in. We p
State insurance commissioners voted today on proposed regulations governing medical loss ratios — the new requirements under health care reform to encourage insurers to spend less on overhead and more on patient care. If insurers don’t spend enough on patient care, they could be forced to rebate a portion of premiums back to policyholders.
Bloomberg Markets magazine published an investigative article this week accusing life insurers of duping beneficiaries by sending them a checkbook to access their insurance proceeds rather than just sending a check for the full amount of the life policy.