Auto insurers are getting more proactive in preventing car accidents with sensor devices, Big Data, telematics and social media, according to a new study.
PwC’s “Top Issues in Insurance,” study reported that innovation is enabling insurers to make better and smarter use of greater amounts of Big Data.
“If insurers use real-time granular data properly, it can help control their losses when it comes to accidents,” PwC’s Insurance Practice Principal Anand Rao told Insurance Networking News. “Sensors, for example, cost less than a dollar and easily attach in a car to prevent an accident or monitor what lead up to it.”
Overall, the report’s findings indicate that customer service is at the top of the list. “Insurers are foc