As an insurance professional, one of the most critical requirements of your job is to establish credibility with your clients and prospects. But how do you reach this goal? In other words, how do you position yourself as an industry expert, as someone with the answers to all of the difficult questions?
The best thing you can do for your audience is to build trust by providing invaluable information. One way of doing that is by regularly submitting articles to a local business journal, or even to a national trade journal. Now if you consider yourself an excellent writer, a big pat on the back to you. But the reality is most agents do not have the time or comfort in their own writing ability to consistently pen articles on topics of importance to their target market.
And that’s where we come in. We p
The world – well, certain sections of the press anyway, are getting all excited about Samantha Cameron and her new baby, Florence Rose Endellion. She was born whilst her parents were on holiday in Cornwall and, although born one month early, you can’t help suspect that her parents were well prepared for the event or at least someone made pretty sure they were prepared.
Are safaris dangerous? What happens if I get eaten by a lion? The chances of that are pretty slim, in fact you’re more likely to get eaten by a shark surfing off the coast of Australia – there are 15 attacks and one death a year apparently – but safaris are classified by underwriters as activities and as such carry their own risk. And when you start talking of risk, insurers (or their underwriters) tend to get twitchy. So are safaris any different to any other holiday? What is actually covered by your travel insurance policy?